Explore the "Or" in Haircolor with My "Lifestyle Coloring" DVD

Most of us attract clients who are similar to ourselves in age and lifestyle. Problem is, that's self limiting, which is why I began experimenting with what I call Lifestyle Coloring. Working in a midtown Manhattan salon, I discovered surefire ways to attract clients from every walk of life.

I couldn't wait to share this information, and now I am, with my first DVD. Using New York City as a backdrop, I designated three lifestyles every colorist should know, based on trendy "Downtown," business-minded "Midtown" and sophisticated "Uptown" clients. In my "Lifestyle Coloring" DVD, I show you how to attract and keep clients from each group, with business-building tips, cultural insights and customized color techniques, which I demonstrate step-by-step.

The future of coloring is in being a Lifestyle Colorist, who customizes for individuals. With my "Lifestyle Coloring" DVD, my goal is to help you grow your business-for life. Happy Coloring!